Green Marketing Information and Communication Technologies

Question: Discuss about Green Marketing of Information and Communication Technologies. Answer: Introduction Globalization and advancement of the information and communication technologies has noticeably changed the business environment and the competition in the market has been largely increased (Jae-Wook, 2012). Besides this, the consumers are now more aware about their needs, the product they get from the business organizations and about the organizations business activities. In last few decades the environmental awareness has been significantly improved. The reason is development of human civilization has significant adverse impact on environment along with its good impact (Kishore Kumar Anand, 2013). Moreover, at present in order to improve the environmental sustainability the consumers wants environmental friendly product and the consumer prefer to buy product from the companies, which have less environmental impact or from the companies which have minimal affect on surrounding environment and society. In this particular scenario, the concept of green marketing has been grown (Kurtko ti, 2014). Most of the companies around the world put great emphasis on developing green marketing strategies in order to improve the sustainability of the organization along with the environmental sustainability (Leemans Solecki, 2013). The management of the contemporary organizations thus, put great emphasis on developing effective CSR strategies in order to survive in the market as well as for ensuring the development of the organizations. Discussion of literature In last few years the consciousness among the people about the environment is significantly increased and at present the public are aware about the adverse impact of the business activities performed by the business organizations. The environmentalist have discovered that the advancement in the field of science and technologies have several adverse impact along with their significant benefits and advantages (Morelli, 2011). The pollution level has been increased by the factories and industrial plants and as a result the issue of global warming has been developed. In these scenarios, the people are becoming more conscious about their buying decisions (Powell, 2012). The people are aware about the organizations and their business activities and the consumers prefer the products from the organization, which have environmental friendly business activities and lower adverse impact on environment (Silverstein Hohler, 2010). In this situation the companies are compelled to take care of the surrounding society and environment and put reasonable emphasis on sustainable usages of the resources as well as develop strategies and techniques, which help the organizations in reducing the environmental impact and help in establishing the organization as socially responsible company. It improves the brand image of the company as well as the company can include it in their marketing activities so that improve the effectiveness of the marketing (Sund Lysgaard, 2013). Reason for undertaking the literature review Due to the growing consciousness among the people influence in green consumerism in this situation green marketing would be most effective (Syal, 2016). Therefore, the management of the organization put great emphasis on environment management and green marketing that provide additional advantages to the companies that put the companies ahead of the rivals ("The new rules of green marketing: strategies, tools, and inspiration for sustainable branding", 2011). In this situation the importance of green marketing is increasingly growing and it grows interest of the scholars so that there are several scholars are working on the green marketing subject. Moreover, this the reasons for undertaking the subject as literature review. References Jae-Wook, S. (2012). A Segmentation Study of the Green Consumer based on Self-Concept and Green Consumerism.Jepa. https://dx.doi.org/10.15301/jepa.2012.12.20.4.1 Kishore Kumar, P. Anand, B. (2013). Green Marketing: Theory, Practice, and Strategies.Indian Journal Of Marketing,43(1), 54. https://dx.doi.org/10.17010/ijom/2013/v43/i1/34043 Kurtkoti, A. (2014). Study on Consumer Awareness of Green Marketing Strategies and its impact on Environment Safety.ANVESHAK-International Journal Of Management,3(5), 138. https://dx.doi.org/10.15410/aijm/2014/v3i5/53736 Leemans, R. Solecki, W. (2013). Redefining environmental sustainability.Current Opinion In Environmental Sustainability,5(3-4), 272-277. https://dx.doi.org/10.1016/j.cosust.2013.07.006 Morelli, J. (2011). Environmental Sustainability: A Definition for Environmental Professionals.Journal Of Environmental Sustainability,1(1), 1-10. https://dx.doi.org/10.14448/jes.01.0002 Powell, A. (2012). Navigating the New Norm: Vendor, Publisher, and Librarian Strategies to Cope With the Changing Information Industry.Journal Of Library Administration,52(5), 370-395. https://dx.doi.org/10.1080/01930826.2012.701112 Silverstein, D. Hohler, D. (2010). A Rule-of-Law Metric for Quantifying and Assessing the Changing Legal Environment of Business.American Business Law Journal,47(4), 795-853. https://dx.doi.org/10.1111/j.1744-1714.2010.01109.x Sund, P. Lysgaard, J. (2013). Reclaim Education in Environmental and Sustainability Education Research.Sustainability,5(4), 1598-1616. https://dx.doi.org/10.3390/su5041598 Syal, A. (2016). Evaluation of Green Marketing Strategies in FMCG Segment.Ijetst. https://dx.doi.org/10.18535/ijetst/v3i06.11 The new rules of green marketing: strategies, tools, and inspiration for sustainable branding. (2011).Choice Reviews Online,49(02), 49-0970-49-0970. https://dx.doi.org/10.5860/choice.49-0970